Benefits of Digital Signage

In recent years, more and more digital signs have appeared in places such as airports, hotels, and retail and fast food outlets.  In 2013, the average customer was exposed to 14 minutes of digital signage per week.  This year, these figures have risen to 56 minutes per week.  So why and how have these flashy devices captivated the interest of millions of people?

Here are the top three benefits of deploying digital signage:

Versatility

Static signs and banners have a certain appeal, but lack the flexibility of digital signage.  Aptly named “the most flexible banner in the world”, digital signage can adapt and accommodate to the changes and developments of the business. 

Digital signage can not only be used by businesses for advertising, but may also be used to strengthen internal performance.  Classrooms, hospitals and business conferences are few of the many locations that could benefit from such digital displays. 

Once connected to the internet, digital signage can be also updated in real time with news feeds, Twitter feeds, weather updates and more. 

Efficiency

Unlike old-fashioned static signs which are often laborious, wasteful and expensive, the content of digital signage can be easily updated where alterations are required.  Though upfront payments for this technology will be more expensive, digital signage will save money in the long run by eliminating labour costs, re-printing and shipping fees associated with static signs. 

Interactivity

Digital monitors have the capability for interactivity with its users.  Software can be programmed to allow businesses to be more engaged with their customers.  This can be achieved through applications such as helping customers visualise how clothing might look on them, or how furniture might look in their room. 

Like tablets and smartphones, digital signage will become more pervasive and familiar to consumers.  In the digital era of today, eye-catching, unique displays are far more likely to attract the attention of customers than traditional signage.

Why Buy Commercial?

Digital signage is becoming an increasingly popular tool deployed by businesses wanting an advantage over their competitors.  There are two options of displays to choose from — consumer or commercial.  Though both models may have a similar appearance, they are structured differently to suit the demands of consumers.  However, for businesses interested in digital signage, commercial displays are definitely the one to pick. 

Commercial Displays are much brighter, which makes them more noticeable or capable of been seen through windows or in sunlight

 
Below we will overview some of the other benefits of commercial over consumer displays.

Durability

Commercial displays can be specifically designed to accommodate particular environments.  This can extend the lifespan of the signage, minimising mechanical failures and breakdowns.  Locations with demanding environments such as ski resorts, restaurants or outdoor facilities can consider commercial displays fitted with technology aimed to combat extreme weather, moisture, corrosion and more. 

 

Practicality

Consumer displays are almost always landscape.  However, professional displays have been engineered to allow both vertical and horizontal mounting, without the risk of discolouration and uneven heat dissipation.

 

Quality

Constructed with heavy-duty components, commercial displays are designed to support long hours of usage.  Whilst home displays are suitable for videos and television, they are not engineered to withstand ongoing operation without risk of image retention issues.

We know our products last, so we have a warranty of 5 years on all our products, as opposed to one year for most consumer displays.  Often, the warranty for consumer displays is decreased to 90 days if intended use is in a commercial environment. 

Although initially more costly, commercial grade displays host a multitude of functions that its consumer equivalent lacks.  Purchasers will definitely benefit from the higher quality of commercial displays in the long run. 

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