When it comes to selecting a new piece of technology, touchscreen displays have become an increasingly popular choice for businesses. So, what does touch technology have to offer?
Touchscreen displays have proven to increase sales. Their multi-function capabilities can not only be used as advertising and promotion, but also assist consumers in making informed decisions regarding what to purchase.
Designed to run on a 24/7 basis, touchscreen technology can provide a myriad of functions and services, even acting as a substitute for employees. This minimises human and administrative error, whilst putting talents and skills of employees to better use. The kiosks can be used to perform tedious tasks, such as delivering information or answering FAQs, allowing trained personnel to deal with more important tasks.
Compared to static posters and signage, touch technology allows a substantially higher rate of message retention in consumers. This advantage is due to the interactive nature of such technology, allowing consumers to absorb more of the information put forward to them through the displays. Locations using touchscreen technology have also reported a reduction in wait times of up to 60%. Usually deployed in locations with high traffic, touchscreen displays can speed up the processing of customers through faster input. Touchscreen displays, although pricey to set up, can also be cost efficient in the long run. Expenses can be decreased by replacing some staff with touchscreen kiosks. Other variables such as sick leave and vacations can also be eliminated through such technology.
It is intuitive for us to point at what we want. Touchscreen technology is built on that foundation, making it more user-friendly compared to a computer, keyboard and mouse. Consumers with physical limitations are accommodated for through touchscreen displays. An example of this is seeing a customer with speaking difficulties use a touchscreen kiosk to harvest information, instead of interacting with a salesperson. Touchscreen technology can also be less-intimidating to use for customers who are not familiar with technology. These users, such as senior users, may find it easier to point straight at a screen rather than operate a computer. Schools may even consider using touchscreen displays as an interactive and engaging learning tool for young children.